Objective

With a limited budget organically increase the used car enquiries and online visibility of a former Stellantis New Car Franchise nowadays Used Car Sales, Service & Parts.

Included:

Current Marketing Strategy Analysis

Carried out a comprehensive business SWOT Analysis

Agree Goals of increase sales, local awareness, increase website traffic

While maintaining the high customer satisfaction net positive score.

Strategy:

Using Canva created a new modern brand appearance across all advertising. Consistency

Comprehensively improved Google Business Page (GBP) content and encouraged customer reviews to increase net score. Trust

Joined local forums, posting regularly and interacting with local people. Educating & Authoritative

Standardised and vastly improved content descriptions and photography with a dedicated You Tube channel with each car video uploaded and links back to website. You Tube is a great search engine too

SEO website and specific content pages pertinent to the makes and models of cars now being sold.

 

Results:

Uplift in visitors to website. +26% over 4 months.

Increased the quality of content in line with the latest Google algorithm.

Featured at Number 1 and in Top 3 in Google Local Search across many search terms relating to the new business style. Great organic reach improvement

Great feedback from new Facebook interactions.

Increased review score to 4.7/5.0 from 200+ reviews

Corresponding uplift in sales and stock turn.

 

This was a business development and digital marketing project.