Social selling is the practice of using social media platforms to build relationships, engage with prospects, and generate leads. It focuses on nurturing trust and credibility rather than direct selling, often leveraging platforms like LinkedIn, Facebook, and Instagram.

Increase your brand visibility. Social selling helps expand brand reach when you encourage and enable employees to share content and optimise their socal media profiles.

Generate high quality leads. By leveraging social media profilesbusinesses can easily identify and connect with potential customers who are most likely to be interested in their products.

Shorten the sales cycle. Social selling allows for faster and more efficient communication with prospects expediting relationship building and sales conversions.

Create deeper connections. Sales departments can build more authentic, personal relationships by researching and engaging with potential cliens showing genuine interest.

Boosts sales performance! Social selling is proven to be effectve with 51% being more likely to exceed sales targets and 78% exceeding the results of peers not using social selling. Basically, it works.

Here are some successful social selling case studies with high ROI – would these strategies improve the performance of your business’ marketing KPI and profit?

1. InContact By training half its sales team in social selling using LinkedIn and Eloqua, InContact achieved a 157% revenue increase within a year. The trained team also built a 160% larger sales pipeline compared to untrained colleagues.

2. IBM IBM implemented social selling through LinkedIn and Twitter, supported by a content calendar. This strategy resulted in a 4x year-on-year sales increase, showcasing the power of targeted social engagement.

3. Old Spice Old Spice’s personalised video campaign led to a 107% sales increase in three months, making it the top men’s body wash brand. The campaign demonstrated how creative social strategies can drive significant ROI.

4. AT&T By focusing on rebuilding relationships via social media, AT&T secured $47 million in new business within 18 months, directly attributed to their social selling efforts.

5. Homefield (Ecommerce) Homefield leveraged Twitter/X to promote vintage sports apparel, achieving the highest ROI among its social platforms by driving direct purchases through organic posts.

Have you employed Social Selling with your business? Was it successful?If you are interested in developing State Of The Art Digital Marketing for your business please contact me.

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