About


Thank you for visiting! If you’re here, you’re probably looking for a digital marketing partner who can help you grow your business and navigate today’s complex digital landscape. Steve Coulter, the business principal is based in Littlehampton, West Sussex, but worked with businesses locally, across the UK, and internationally.

More than just a marketer – I’m someone who brings over 35 years of experience across a wide range of industries. I live with my wife here by the South Coast and have a family in Hampshire, where I’m a proud grandparent to two amazing grandchildren. Beyond work, I have a passion for art, design, literature, and classic HiFi, with a lifetime vinyl record collection.

My Journey in Business

From Young Entrepreneur to Seasoned Professional:
In 1987, I co-founded a vehicle and asset finance company, where we pioneered the concept of Business User Finance & Leasing and with our panel of lenders created a type of consumer asset finance later known as Personal Contract Purchase (PCP) a model that was later adopted by major automotive brands like Ford and Vauxhall. This early success set the stage for a career defined by innovation, business acumen, and a relentless drive to push boundaries.

During the dot-com boom of the late Nineties, I launched one of the first online vehicle sales platforms in the UK. I’ve also owned and managed a successful performance car sales and import business, and founded an e-commerce art and greeting card website, giving me a deep understanding of both traditional and digital business landscapes.

My Expertise in Digital Marketing

I’ve been involved in digital marketing since the days of HTML websites – before Google was even born. Remember Overture, Cute FTP and Microsoft Frontpage? I was creating backlinks before they were called backlinks. Over the years, I’ve watched the industry evolve, and I’ve kept my finger on the pulse of every new trend. Today, I use that experience to help businesses like yours harness the power of digital marketing, content creation, and social media to attract more customers and achieve measurable growth.

My professional journey has included Head Of Department roles like National Used Car Sales Manager Renault U.K. and London Region Marketing Manager for the Renault Retail Group where in both I was responsible for building strong marketing campaigns, designing a unified sales process, creating sales programmes and turning around underperforming branches using best practice. I worked closely with a number of Advertising Agencies across the capital.

Over many years self-employed or in partnerships I have worked directly with banks and finance houses, insurance and life insurance companies, accountants, HMRC, the FCA, trade organisations and more, ensuring that every project I take on meets the highest standards of professionalism, compliance, and performance.

My Philosophy

I’m passionate about simplification, SCC – Simple, Creative, Cost-effective, data-driven marketing combined with the philosophy of industry legends like Bill Bernbach, David Ogilvy and other copywriting greats. These influences have shaped my approach to crafting campaigns that speak directly to the needs of customers, using clear, compelling messaging that drives action.

I’m also a firm believer in disruptive innovation, the kind that rewrites the rules and creates entirely new markets, like AirBnB or Uber. These recombinant business ideas fascinate me, and I always look for ways to combine unique elements to unlock new opportunities for my clients. these studies led me to author a comprehensive guide to digital transformation entitled ‘The Definitive Guide To Digital Transformation For Legacy Businesses’. A vital document for any business not keeping up with technology, or in an industry that could be disrupted by digital native start-ups.

Why Work With Me?

As I enter the so-called “Third Age” of life, I’m as enthusiastic about business than ever. My decades of experience, transferable and soft skills allow me to approach each project with both wisdom and fresh energy. Whether you’re a small business owner or mid-sized enterprise (SME) or a larger company with a dated online offering I can help you navigate today’s fast-changing business environment. Associating upgrades with Return On Investment (ROI).

Here’s what I offer:

  • Highly effective online and social media marketing strategies tailored to your business.
  • Comprehensive marketing strategy analysis, including setting clear goals and tactics that drive results.
  • Digital and social media audits to improve performance.
  • Affordable Google Business Page (GBP) development to organically rise to the top of local search results.
  • Proven experience in both offline sales and customer service, designed to increase repeat and referral business.
  • Keyword analysis and professional SEO content creation to keep you ahead of the competition.
  • Clear action plans and metrics to ensure every step is aligned with your objectives and budget.
  • In-depth understanding of customer demographics and the ability to use Key Performance Indicator (KPI) data to drive growth.

Let’s Work Together!

If you’re ready to take your business to the next level with a trusted partner who combines innovation, expertise, and proven results, then I’d love to hear from you. Whether it’s refining your digital marketing strategy, enhancing your online presence, or discovering new growth opportunities, I’m here to help.

Let’s start a conversation about how we can work together to unlock the full potential of your business.