Category: Other
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AUTOMOTIVE: How AI Is Changing the Rules of Search
If your dealership website is seeing fewer visitors than it was a year ago, you’re not imagining it. Some of that declining traffic is a direct result of how artificial intelligence (AI) is reshaping the way people search online and the rules are changing faster than most dealers realise. Over the last 18 months as…
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AUTOMOTIVE: The Autotrader Deal Builder Double Whammy
A sharp, forecourt-level look at how Autotrader’s Deal Builder and the rise of Zero Click behaviour are squeezing used car dealers from both sides, eroding autonomy, visibility and buyer engagement in a fast-shifting digital marketplace. Autotrader’s Deal Builder isn’t just another product tweak. It’s a disruptive structural shift in how used cars are bought and…
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DESIGN: The Battle Of The Luxury Brand Logos
Analysis of recent luxury car logo redesigns reveals contrasting approaches: Bentley’s thoughtful evolution of its Winged B emblem maintains heritage whilst embracing modernity, while Jaguar’s radical rebrand abandons iconic visual cues in favour of a complete reset. I examine why respectful modernisation trumps revolutionary change in automotive branding. For car design geeks and brand enthusiasts…
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CAR DESIGN: Positive and Negative Euro Supermini EV
There was once a time when a supermini was a matter of necessity, not indulgence. The 1970s gave us the first Renault 5 a pert little pâtisserie of pressed steel and whimsy in vivid colours, every bit as much at home dodging gendarmes in a subtitled film fantasy as it was rusting gracefully on the…
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DIGITAL MARKETING: 2025 Developments You Cannot Ignore. Pt.1
The first of a five part post on the key developments in digital marketing that businesses should be aware of in 2025. Part 1. AI Integration in Marketing. In 2025, AI integration stands as a transformative force in digital marketing, shifting from a luxury to a fundamental necessity for competitive advantage. By leveraging advanced AI…
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CASE STUDY: Change Of Trading Style.
Objective With a limited budget organically increase the used car enquiries and online visibility of a former Stellantis New Car Franchise nowadays Used Car Sales, Service & Parts. Included: Current Marketing Strategy Analysis Carried out a comprehensive business SWOT Analysis Agree Goals of increase sales, local awareness, increase website traffic While maintaining the high customer…