If Not Me, Who? If Not Now, When?

I had in mind a different post this morning but inspired to publish this great quote after listening to a number of contributors in a superbly managed Clubhouse* club ‘Breakfast With Winners’ the room entitled ‘Winners Mindset vs Self Doubt’.

At some time or another, everybody suffers from self doubt or ‘Imposter Syndrome’, I learned that this is a precursor to the fight or flight reflex for when we feel threatened. Our inner voice is sending a warning and triggers the nerves and doubts that hold us back – ‘saving’ us from the scenario our brain wishes to remove us from. The key seems to be to recode our mind so that the scenario is no longer threatening, and affirmations and training are perfect for this.

A number of highly successful people running the club expressed examples when self doubt appeared and the tactics they employed to overcome. One admitted it was rare but went back to basics and read the numerous self-help and business books they have collected then RESET. But that takes time. Another quoted the Louise Hay book ‘Feel The Fear & Do It Anyway’ which mentioned that 90% of the time, the fear that is holding us back usually turns out to be only 10% of what we feared in reality. My own I learned from my daughter’s first employer a decade ago. If not me, Who? If not now, When? Think about that, take a deep breath or two and Just Do It! Okay, I lifted the last slogan!

Let me know of any strategies you use when self doubt holds you back.

* I have a number of Clubhouse invites if you would like to join, iPhone is required presently. Please DM

Social Currency

Social Media Post 09/03/2021

Instead of trying to sell from your social media, build a following of people who trust in your business, products and philosophy. Build connections and relationships with people. Social Currency is far more valuable than a forgotten sale or two. A prospect who trusts you will inevitably come to you for a quote or advice when they are in the market for a product or service and recommend you too. Pop up in feeds, Like and Share in an authentic and genuine way and people will notice you and connect. Authenticity IS Social Currency.

This is the connection with today’s picture of the Black Eyed Peas. Away from music, Will-I-Am has built his trusted personal brand and interests in technology over more than a decade by sharing information and advice in a genuine and authentic way.

If you would like your business or personal brand represented online in a professional manner by someone enthusiastic about being the best and who will apply the very latest thinking to your content and social media posts then please contact me to say hi.

Steve Coulter Digital Agency Social Currency

State Of The Art Is Here

Social Media Post 08/03/2021

My mission is simple, to maximise the Return On Investment (ROI) from your online budget by applying the very latest thought to website content, SEO, and social media marketing.

My question for you today. Does your website landing page capture your enquirers contact details and source of enquiry? In other words are you maximising data and complying with current regulations?

Please contact me via Direct Message today for an informal discussion.

Steve Coulter Digital Agency

Icons

Icon comes to us from the Greek word eikenai, meaning “to seem or to be like.” In certain religions, statues of religious figures are referred to as icons––because they are prayed to as if they were the thing they represent. Icon can also describe a person closely linked to an idea. Mahatma Gandhi is revered as an icon of peace and humanity – an ultimate Personal Brand!

The goal of my agency is to become the go-to person to improve your digital marketing Return On Investment (ROI) your ICON for Great Social Media & Digital Content.

My background is NEITHER agency nor stereotyped. The result of work I produce will be influenced by my diverse employed and self-employed management and sales experience. Be assured your money is my money. By the times I have won, and lost! Resilience is key by the way. Also my inquisitive and knowledge seeking nature where I am building and adding layers to my own knowledge of my passions on an hourly basis. I have been involved with digital since I began tele-selling a sales database in 1990, e-mailing on an Intranet in 1992, built and marketed my own website in 1999 using state of the art (for then) Search Engine Optimisation (SEO) – before Google! To the present with my own e-commerce art website where I use all social media and tools to drive traffic.

I’ve also noticed that many people involved in digital are online centric I have many years managing sales businesses with 100% completely satisfied customer service feedback. It’s vital that you are building trust with your evergreen and daily social posts. Social media is not an instant fix, but with regular, interesting and relevant content plus an effort to build relationships with followers will surely lead to an increase in your sales.

If you would like to discuss your business with an icon & how we can increase your sales please contact me today!

Clubhouse Crack

If Sting were writing lyrics for The Police today instead of 1980 and coming up with ‘When the world is running down, you make the best of what’s still around’ he’d probably write ‘While the world is speeding up, you have to keep your feet on the ground’. OK that’s doesn’t quite scan, but you get my drift?

By 7am GMT today I’d been in Clubhouse an hour – the new currently ‘Invite Only’ to add an air of exclusivity Social Media In-Thing App. With thanks to an Instagram friend for the invite. Already I’d listened to a debate on the proliferation and development of Artificial Intelligence (AI), dropped into a Q&A with internationally famous artist and brand collaborator Takashi Murakami, then when he closed the room I was into Art Provocateur Kenny Schachter’s Instagram linked article on NFT (nifty) Art (non-fungible tokens, believe me, it’s B-I-G) and Nifty Gateway which, also being in the realm of data mining and Crypto Currency, is a parallel world. Art, Music & Tech, that’s all right up my street.

Taking all this detail onboard is what I’ve been doing ever since the Internet became the font of all knowledge and the proliferation of Apps like Clubhouse are supercharging our learning, particularly in the field of business and marketing. Yes, by all means continue to read self-help books, but in less than five hours listening in on my iPhone (iPhone only right now) to what may be described as 6x NY Times Best Selling International Marketing Rock Stars and many other mere mortals from the University of Life I’ve gleaned an immense amount of useful information around Social Marketing and Personal Branding for free. With the kind of people involved in some ways it’s a little like a live and interactive Linked-in but without the political sycophancy in replies that often annoys me.

Think back to the Industrial Revolution, most people were so poor they kept their worldly possessions in a purse tied to their belt and paid a penny to stand against a rope most nights to sleep undercover in a ‘Doss House’, the endeavours of Victorian Superstars such as Isambard Kingdom Brunel (what a name!) were a world away. It took a week to cross the Atlantic. The way steam engines work and smelting iron are also fairly easy to understand. Yesterday, I was in the comfort of my own home sharing an interactive electronic ‘stage’ using super-fast WiFi chatting tips and traps on a ‘telephone’ about how to work the platform with likeminded people of all ages from Atlanta, Los Angeles, Dublin, Manila, Melbourne and Delhi. And we don’t even think about that anymore!

Clubhouse or CH as it’s known shorthand, is best described as Interactive Podcasting. It’s an online space where ‘Clubs’ are created and ‘Rooms’ are opened within each club. So, for example you could have a Club titled Running a $10M Dollar Business and a Room in that club scheduled at 3pm EST could be about Personal Brand Building on Instagram created and run by a couple of industry expert moderators who share a ‘Stage’ with erudite speakers. If you’re in the room and raise your hand you may be invited to the stage to ask a question and enter the debate. It’s addictive. The upside, you can be anywhere, in any environment work, home, gym. You could be painting your lounge with it running alongside and ‘Chime In’ to comment at will, nobody will see the paint brush! The downside, since it’s all spoken word it’s invasive and if you really get into it, and you will, because you love learning stuff and can put up with some people ‘going on a bit’, it could begin to replace your time watching TV or listening to music. That’s a big thing for someone who plays vinyl records to listen to his HiFi 😉

It’s amusing that many of the moderators and recognisable ‘super-users’ appear to be around much of the time to the exclusion of everything else. Of course, they’re really working and have CH ‘on the side’ and can interact at will. But it reminded me that as a kid I never thought about the Sixties and Seventies pop and rock bands you saw on TV doing anything else than living together 24-7 in a big country house, in stage wear, makeup, and being chauffeured to Top Of The Pops or Juke Box Jury / Superstore etc. Now picture Kiss, Roxy Music or The Sweet in their Glam Rock pomp…..

Anyway, CH is here to stay and bar one or two obvious improvements (it’s in Beta at the moment) good to go. Quite what it will be like as v4.1 once the developers have tinkered too much with the algorithm and altered the functionality, like Twitter or Instagram for example, remains to be seen.

My point in flagging up our over-speeding world is a reminder for my fellow creatives and a mental health one. Take a step back, go walking, get some fresh air, read books, listen to music, chat to loved ones, because knowledge and it’s availability is high frequency and it’ll suck you in and spit you out if you don’t take care.  It will be there tomorrow.

As is custom to sign off in CH. “I’m Steve and I’m done talking”.

Bye for now.

Clubhouse @thestevecee