Dan Martinez / Briley Jo Curbey #hashitout #helpmehashtag / Social Media Hashtag Mastermind – Sunday 9th May 2.30pm EDT on Clubhouse App.
I was grateful to be asked to be Lead Educator / Social Media & Hashtag Best Practices expert on this subject. The room arranged by two of the most progressive young Car Sales Marketers in the United States, both successfully self branding on Instagram and other Social Media platforms. #DealinWithDan & #BuyFromBriley
Conversation around hashtag best practices, predominantly Instagram and Twitter and we touched upon Facebook & Tik Tok which demand a whole new forum.
There are proven strategies discussed, so if you are not applying them you could immediately increase your reach / engagement / profit even make new friends!
Apologies if I attribute a strategy to the incorrect contributor, from memory!
Hashtags are broadly the indexing equivalent of SEO and keywords on websites page name / title / subtitle / body copy / tags / categories / alt. tags behind photographs and photo descriptions.
Instagram allow 30 hashtags
Of which 10-15 should be post relevant
Think, who is your target audience.
The remaining 15 you may be creative with local towns? Similar brands. Check out the hashtags of popular posts and ‘Social Listen’ to your ideal clients. I have a post on Social Listening on my IG and Google Gary Vee on the same subject.
Try using hashtags with 10K and 500K posts.
Go Local! Look at local hashtags with lower total posts e.g. Not (say) #hairdressers (5M posts! no chance of dominating) instead try #[insertyourtown]hairdressers which may have 100 or 500 or 10000 posts, you still have greater chance of engagement.
Use all hashtags you can, if you think it’s spoiling the aesthetic, or not compatible with your age group, use dots as line breaks and list your hashtags at bottom of page.
Banned hashtags – Google this and keep a not of the list. Better still check the hashtags by searching and see if they’re noted as banned ‘May contravene the Terms of Service of the platform’.
Shadowbans – If you inadvertently use banned hashtags in your posts too many times you could find your posts receiving low engagement because you are Shadowbanned, this is when the post will only appear with a specific hashtag search or a user seeing posts on your evergreen grid.
Set your account to Pro on Instagram to analyse your posts and ROI.
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William – The William J Way #thewilliamjway (my old school Jim Alexander Ad Guru analogy Trust Cuff Miller would now be #trustcuffmiller and also sign write company vehicle rear screens with the branding hashtag.
Briley – We live checked some local Jackson, Tn hashtags and found #jacksoncarsales is dominated by one local dealer!
Kim – Reels engagement many times improved by optimising hashtags
Kim – Followers App gives you intel on who follows you and who leaves.
Steve – Hashtag Expert
Steve – Cleanse followers of those who do not contribute to Likes / Shares / Saves / Comments. Go organic, do not chase the follower count for so called Social Proof.
Carson – Save hashtags to Notes to cut and paste in future.
William – * Go Hyper Local * * Ultra Niches * check out hashtags of significant local businesses either Bricks or Clicks and piggy back them. E.g. a local holiday complex or A. N . Other Industry may have hundreds of thousands of searches, check out the hashtags they use and see if some are compatible.