I have been busy.

Yesterday I finished the latest round of revisions to OPTIMUM, my AI SEO audit engine. The aim was to keep it the strongest tool of its kind by building in recent changes to the large language models and to Google’s AI Overviews, including how each now looks for corroboration before it cites a business.

OPTIMUM v2.5 is ready to use. It shows which website upgrades and which digital PR your business needs to improve its chances of being cited by AI apps and by Google. For 2027, that is the question that matters.

Today, with v2.5 finished, I have also revised the companion research study, AI Search, Today and Tomorrow. The new edition covers recent shifts in direction from Google and from AI assistants such as ChatGPT. It also reflects the latest statistics and data on AI search. The fundamentals of search in 2027 have not changed, and the study still sets them out plainly.

What an OPTIMUM audit gives you

Every audit uses the same fixed rubric, so scores are consistent and mean the same thing from one business to the next. Each area receives a Now score and a Future score, and the gap between them, the delta, shows how much there is to gain. You also receive a clear list of improvements, so you know what to do first.

A note on how it compares

From time to time I ask AI apps to search the web for competitors to OPTIMUM. Each time, it compares very well on content and value.

Get in touch

If you would like a PDF of the revised study, or an affordable audit of your website against AI SEO best practice, please contact me.