Websites
Business website and database platform for artists for an Electronic Music PR Company. Developer: Mike Wells
Digital marketing and website solution for a Creative Industry Recruitment Company. Developer: Mike Wells
These are just examples, other work we can direct you to. Please contact me for information about website design and digital marketing consultancy.
SEO Content Sample
An example of a content piece
Article piece with pre-prepared content to edit or dynamically alter. Supplied with Meta Description, H1, H2 & H3 Headings plus Schema Markup to optimise for AI Search and Google Rich Search results. The content includes the ten most searched keywords and long-tailed keywords for this model which are artfully written into the text in a so-called ‘White Hat’ manner. White Hat being ethical and legal content that attracts web robots not deters.
Alpine A110 Sports Car Content Study
Steve Coulter Creative Alpine A110 Sample Work
Digital Transformation
The Definitive Guide To Digital Transformation For Legacy Businesses is a comprehensive study written in a non-academic manner to assist businesses and corporations change manage their businesses to insulate them from the effects of digital native entrants to the industry, disruptors and simply falling behind with a digital offering in a fast-changing world.
I am available as a management consultant to advise and can provide forms to help with the process. There is also a one page 5 step process for SME sized businesses with less funds and time. Feel free to contact me for a copy.
The Definitive Guide To Digital Transformation For Legacy Businesses (2025)
AI Search Summary Citations
You cannot have failed to notice the paradigm shift in search results since the creation of AI Summaries at the top of search results. It’s no longer possible to dominate search through Search Engine Optimisation (SEO) and Paid For Links alone. My new book Ultimate GEO is the definitive guide to what is required to ensure your business has the opportunity to be quoted in these summaries – which many Internet users do not reference beyond – the so-called Zero Click effect.
Putting your head in the sand is not an option.
Ultimate GEO How To Obtain AI Search Summary Citations
Ultimate GEO 2026. A revision of my original book reflecting the speed of change
GEO Optimised Content
An example of GEO Industry & Product Specific, Answer Optimised content designed to encourage AI Search Bots to include web page content in AI Summary Citations. Includes: Page Structure, FAQ with questions laid out in a sales funnel of; Awareness – Consideration – Conversion, Schema Markup Code. Ready to cut and paste into your website.
To ensure no ambiguity all SEO and GEO AI Optimised content is suppled as a professional handoff document saved in MS Word for the Senior Web Developer responsible for the website maintenance to action.
MNPLY GEO Content Example
Professional SEO or GEO Handoff Document
NATO SPEC: Elite Team Tactics For Business
NATO Spec: Elite Team Tactics for Business is a concise field manual for business leaders who want to achieve more with less. Drawing lessons from military special operations, emergency responders, scientific expeditions, and elite sports teams, it distils the proven tactics of high-performance groups into practical steps any business can apply to survive, adapt, and thrive under pressure.
NATO Spec: Elite Team Tactics For Business
The Punk Operating System – Build Without Permission
This book examines punk not as a cultural movement, but as a working system.
Long before the language of lean business or the creator economy, punk developed practical ways to operate under constraint. It showed how to act without permission, build community instead of audience, exchange value directly, and set limits that preserved coherence.
Rather than offering instruction or nostalgia, the book traces a recurring pattern. One that reappears whenever institutions become rigid and access narrows.
It is a study of independence as a design choice, and of what it costs to maintain it deliberately.
Here’s a rewritten thesis statement for the trilogy, tying the three reports together as one continuous argument:
Thesis: AI Summary Inclusion and Citation, June 2026 and Beyond
As of June 2026, AI Summaries have moved from experimental feature to default search behaviour across Google and the major LLM platforms. This is not a future risk. It is an underway structural shift in how commercial intent is captured, and most businesses have no visibility into it, let alone a strategy for it.
The shift unfolds in three connected stages, each covered by one report in the trilogy.
Part 1: Your Business Is Becoming Invisible The starting point is simple. When AI Summaries answer a query directly, the businesses that would have been found through that query are never seen. Visibility is not lost through poor performance. It is lost through interception, before the click ever happens. Businesses built on traditional SEO foundations are optimised for a channel that AI Summaries are quietly routing around.
Part 2: Search Doomsday Is Q3 2027 This interception has a trajectory, not just a present state. Q3 2027 is projected as the point at which AI search overtakes traditional SERPs as the primary commercial channel, the channel-shift inflection point. Businesses that treat AI visibility as a side project rather than infrastructure will hit that inflection unprepared, at the exact moment the cost of unpreparedness becomes commercially terminal rather than gradually inconvenient.
Part 3: The Chaff Effect What remains after AI Summaries absorb the straightforward, high-volume informational queries is a residual pool of harder, messier, lower-confidence queries, the chaff. This is not a smaller version of the old search landscape. It is a structurally different one, and it runs on its own competitive clock, separate from the Search Doomsday timeline. Two epochs define it: Epoch 1 is an open-field citation windfall for early movers, where structuring for citation is cheap relative to the advantage it buys. Epoch 2 begins at a sector-dependent point where mass adoption of Tier 1 foundations closes the differentiation gap, and citation advantage has to be earned through Tier 2 architecture instead of simply claimed by being early.
The combined implication
These three forces compound. Businesses lose visibility now (Part 1), on a clock that is shorter than most realise (Part 2), competing for a query pool that is both shrinking and hardening (Part 3). The businesses that treat this as one shift rather than three separate problems are the ones positioning correctly. The rest are optimising for a search engine that is already becoming a smaller part of the picture. *Note: The Chaff Effect was previously named The Shrinking, Souring Pool mentioned in earlier reporting.
Your Business Is Becoming Invisible – A Vital Report By SOTA Digital. June 2026 (Revised)
The Chaff Effect – Third Edition Renamed
The Rise of AI Search and LLM Applications – Report, June 2026
A definitive report from the very latest research around the use of AI applications and LLM models in Internet Search. A must read for any business who relies on Internet search traffic as a lead source.
The Rise of AI Search and LLM Applications
Modern Marketing (2026 Effective AI SEO Foundation Spec)
A minimum standard framework for a modern website to be ‘AI ready’ to enhance the likelihood of AI Summary inclusion and Citation.
Website AI SEO GEO 2026 Foundation Spec
Modern Marketing (2026 SOTA Digital AI First Model)
A minimum standard of marketing foundation and minimum standards to assist with AI Summary and Citation.
OPTIMUM Intelligence Briefing
The Chaff Effect (Concept Note – As AI SEO adoption becomes widespread the bar moves)
Crawler Visibility Effect
Why Brands Disappear From AI Answers