Back To The Futurism 3

Futurist Preamble Ramble Pt.3:

The Clubhouse app analogy. Like attracts like, people follow those they respect and meet more like minded, all these people invite their friends to join the app and a ripple effect of like minded & a virtuous circle. An app that existed before the pandemic but floundering, came alive when we were stuck at home and realised that interactive podcasting meant you could contribute to the discourse of your pet subjects and interests. Typically, the larger platforms are now on the bandwagon with their own offerings. Speaking and sound was the last of the senses to be properly catered for by Social Media, the effect of hearing tone in someone’s voice is more personal than text creating an unexpected hit. Unexpected seems to be a thread.

At the creator level, ideas from people across the world are disseminated and applied to individual markets. Collaboration is a natural effect.

On a buyer level, obviously influencers are embedded, but micro influencers are targeting a smaller niche audience from subsets of interests. It’s simpler to market a niche product or service than larger.

How many have dyed their own hair during the pandemic and how many have sought reviews online? Some ultra agile smaller brands have capitalised mightily in the last twelve months by creating simple to use products and receiving rave reviews. The rise of the #RavingFan !

Social Media Groups are simple to create and market to. Brands who interact at a quantum level in these forums build trust in a subscriber that they are the most qualified supplier of goods and services (Social Listening). Backed up by encouraging great feedback within these forums and the Internet in general. Your brand’s clean fingerprints have never been more vital in a world where you simply cannot erase a poor review.

Back To The Futurism 2

 

Futurist Preamble Ramble Pt.2

Creatives can use Blockchain as a method of dating and copyrighting their output – Intellectual Property is becoming critical when nation states are prepared to steal copy ideas and products. Leading creatives will create a Cryptocoin that reflects any rise in their stock. Imagine investing in designers Johnny Ive, Dieter Rams or architect Frank Lloyd Wright stock at the beginning of their careers.

The development of creator to brand exchanges where creatives will bid for work and brands can pick from the most competitive and creative talent to bring new messages to their customers.

We have only scratched the surface of the effect of Blockchain and Cryptocurrency. There is nothing to prevent well known brands jumping this bandwagon, encouraging investment in their coin generating interest bearing tokens that can be exchanged for limited edition products, uniquely offered sale goods and media launches and cross brand endorsements. Brands expanding outside of the regular economy into the decentralised economy that even countries like the newly independent Great Britain*, a G7 economy are considering entering – maybe tied into Free Port policies.
*I am Remainer lol but we are stuck with Brexit so we have to make it work.

In summary, a new breed of independently funded creators will provide infinite new competitively priced content to brands wishing to personalise their offerings to a savvy consumer.

Convenience
Consumers want Ease, Speed, Reliability & Consistency.

The rise of apps. Expedited delivery. Free Returns

Tribes & Influences
People want advice from like-minded people or people they admire & respect. We all want to belong.

They want to support brands they relate to and admire too. Cont.

 

Icons

Icon comes to us from the Greek word eikenai, meaning “to seem or to be like.” In certain religions, statues of religious figures are referred to as icons––because they are prayed to as if they were the thing they represent. Icon can also describe a person closely linked to an idea. Mahatma Gandhi is revered as an icon of peace and humanity – an ultimate Personal Brand!

The goal of my agency is to become the go-to person to improve your digital marketing Return On Investment (ROI) your ICON for Great Social Media & Digital Content.

My background is NEITHER agency nor stereotyped. The result of work I produce will be influenced by my diverse employed and self-employed management and sales experience. Be assured your money is my money. By the times I have won, and lost! Resilience is key by the way. Also my inquisitive and knowledge seeking nature where I am building and adding layers to my own knowledge of my passions on an hourly basis. I have been involved with digital since I began tele-selling a sales database in 1990, e-mailing on an Intranet in 1992, built and marketed my own website in 1999 using state of the art (for then) Search Engine Optimisation (SEO) – before Google! To the present with my own e-commerce art website where I use all social media and tools to drive traffic.

I’ve also noticed that many people involved in digital are online centric I have many years managing sales businesses with 100% completely satisfied customer service feedback. It’s vital that you are building trust with your evergreen and daily social posts. Social media is not an instant fix, but with regular, interesting and relevant content plus an effort to build relationships with followers will surely lead to an increase in your sales.

If you would like to discuss your business with an icon & how we can increase your sales please contact me today!