Back To The Futurism 2

 

Futurist Preamble Ramble Pt.2

Creatives can use Blockchain as a method of dating and copyrighting their output – Intellectual Property is becoming critical when nation states are prepared to steal copy ideas and products. Leading creatives will create a Cryptocoin that reflects any rise in their stock. Imagine investing in designers Johnny Ive, Dieter Rams or architect Frank Lloyd Wright stock at the beginning of their careers.

The development of creator to brand exchanges where creatives will bid for work and brands can pick from the most competitive and creative talent to bring new messages to their customers.

We have only scratched the surface of the effect of Blockchain and Cryptocurrency. There is nothing to prevent well known brands jumping this bandwagon, encouraging investment in their coin generating interest bearing tokens that can be exchanged for limited edition products, uniquely offered sale goods and media launches and cross brand endorsements. Brands expanding outside of the regular economy into the decentralised economy that even countries like the newly independent Great Britain*, a G7 economy are considering entering – maybe tied into Free Port policies.
*I am Remainer lol but we are stuck with Brexit so we have to make it work.

In summary, a new breed of independently funded creators will provide infinite new competitively priced content to brands wishing to personalise their offerings to a savvy consumer.

Convenience
Consumers want Ease, Speed, Reliability & Consistency.

The rise of apps. Expedited delivery. Free Returns

Tribes & Influences
People want advice from like-minded people or people they admire & respect. We all want to belong.

They want to support brands they relate to and admire too. Cont.

 

Back To The Futurism

More of the brainstorming from last week’s futurist marketing think tank.

Futurist Preamble Ramble Pt.1

The pandemic has enabled work from home and freelance culture. #WFH This was coming down the tracks with inevitable automation of industries but accelerated due to national lockdown policies. Home schooling (Child & Adult) and public service broadcasting was simply enabled to accommodate this. Surely a key to future economic prosperity would be a permanent extension of learning via television and Internet resources.

Millions of people around the world may become or are already unemployed or soon to be laid off when stimulus and furlough ends. Disruptors will radically alter industries like banking and law one by one as the dots are joined between industries to create recombination businesses like Air BnB and Uber. These were unthinkable a decade ago, but technology and the acceptance to use apps on smart phones by the general public plus price competition is fuelling this rise. The more sophisticated the apps become the more personalised and effective the offering will be to sectors of the demographic.

Already AI embedded plug-ins will track your e-commerce website journey and pigeon hole your behaviour then tailor a specific discount or offering to your buyer type. Rather like the person in a store who makes a purchase when an assistant only has to say “Have you tried the orange top with the blue skirt?” Until now sites like Etsy could only offer you a blanket discount across your range, added to their commission this was prohibitive. Imagine how profit can be increased when on an individual basis you offer only what you need to give to gain a sale? Or recognise a re-visitor who wants something no longer in a sale but would buy with a small incentive.

The New Creator Economy means self employed freelance creators will need to be ultra creative and competitive to create content and bandwidth to make an income. I’ve started using the hashtag #ultracreatives

These will be prolific, high quality content creators.

Cont.

Icons

Icon comes to us from the Greek word eikenai, meaning “to seem or to be like.” In certain religions, statues of religious figures are referred to as icons––because they are prayed to as if they were the thing they represent. Icon can also describe a person closely linked to an idea. Mahatma Gandhi is revered as an icon of peace and humanity – an ultimate Personal Brand!

The goal of my agency is to become the go-to person to improve your digital marketing Return On Investment (ROI) your ICON for Great Social Media & Digital Content.

My background is NEITHER agency nor stereotyped. The result of work I produce will be influenced by my diverse employed and self-employed management and sales experience. Be assured your money is my money. By the times I have won, and lost! Resilience is key by the way. Also my inquisitive and knowledge seeking nature where I am building and adding layers to my own knowledge of my passions on an hourly basis. I have been involved with digital since I began tele-selling a sales database in 1990, e-mailing on an Intranet in 1992, built and marketed my own website in 1999 using state of the art (for then) Search Engine Optimisation (SEO) – before Google! To the present with my own e-commerce art website where I use all social media and tools to drive traffic.

I’ve also noticed that many people involved in digital are online centric I have many years managing sales businesses with 100% completely satisfied customer service feedback. It’s vital that you are building trust with your evergreen and daily social posts. Social media is not an instant fix, but with regular, interesting and relevant content plus an effort to build relationships with followers will surely lead to an increase in your sales.

If you would like to discuss your business with an icon & how we can increase your sales please contact me today!