AI Search Expert | Steve Coulter

Tag: Psychology

  • MARKETING: The Michelin Brothers’ Lightbulb Moment

    How Michelin Used Behavioural Science to Sell Tyres (Before It Was Cool) When we discuss successful applications of behavioural science in marketing, we often think of recent digital campaigns with sophisticated data analytics. Yet one of the most brilliant examples dates back to 1900, when the Michelin brothers created what would become one of the…

  • SOCIAL MEDIA: Back To The Futurism 3

    Futurist Preamble Ramble Pt.3: The Clubhouse app analogy. Like attracts like, people follow those they respect and meet more like minded, all these people invite their friends to join the app and a ripple effect of like minded & a virtuous circle. An app that existed before the pandemic but floundering, came alive when we…

  • SOCIAL MEDIA: Back To The Futurism 2

      Futurist Preamble Ramble Pt.2 Creatives can use Blockchain as a method of dating and copyrighting their output – Intellectual Property is becoming critical when nation states are prepared to steal copy ideas and products. Leading creatives will create a Cryptocoin that reflects any rise in their stock. Imagine investing in designers Johnny Ive, Dieter…

  • If Not Me, Who? If Not Now, When?

    I had in mind a different post this morning but inspired to publish this great quote after listening to a number of contributors in a superbly managed Clubhouse* club ‘Breakfast With Winners’ the room entitled ‘Winners Mindset vs Self Doubt’. At some time or another, everybody suffers from self doubt or ‘Imposter Syndrome’, I learned…