Back To The Futurism 3

Futurist Preamble Ramble Pt.3:

The Clubhouse app analogy. Like attracts like, people follow those they respect and meet more like minded, all these people invite their friends to join the app and a ripple effect of like minded & a virtuous circle. An app that existed before the pandemic but floundering, came alive when we were stuck at home and realised that interactive podcasting meant you could contribute to the discourse of your pet subjects and interests. Typically, the larger platforms are now on the bandwagon with their own offerings. Speaking and sound was the last of the senses to be properly catered for by Social Media, the effect of hearing tone in someone’s voice is more personal than text creating an unexpected hit. Unexpected seems to be a thread.

At the creator level, ideas from people across the world are disseminated and applied to individual markets. Collaboration is a natural effect.

On a buyer level, obviously influencers are embedded, but micro influencers are targeting a smaller niche audience from subsets of interests. It’s simpler to market a niche product or service than larger.

How many have dyed their own hair during the pandemic and how many have sought reviews online? Some ultra agile smaller brands have capitalised mightily in the last twelve months by creating simple to use products and receiving rave reviews. The rise of the #RavingFan !

Social Media Groups are simple to create and market to. Brands who interact at a quantum level in these forums build trust in a subscriber that they are the most qualified supplier of goods and services (Social Listening). Backed up by encouraging great feedback within these forums and the Internet in general. Your brand’s clean fingerprints have never been more vital in a world where you simply cannot erase a poor review.

Back To The Futurism 2

 

Futurist Preamble Ramble Pt.2

Creatives can use Blockchain as a method of dating and copyrighting their output – Intellectual Property is becoming critical when nation states are prepared to steal copy ideas and products. Leading creatives will create a Cryptocoin that reflects any rise in their stock. Imagine investing in designers Johnny Ive, Dieter Rams or architect Frank Lloyd Wright stock at the beginning of their careers.

The development of creator to brand exchanges where creatives will bid for work and brands can pick from the most competitive and creative talent to bring new messages to their customers.

We have only scratched the surface of the effect of Blockchain and Cryptocurrency. There is nothing to prevent well known brands jumping this bandwagon, encouraging investment in their coin generating interest bearing tokens that can be exchanged for limited edition products, uniquely offered sale goods and media launches and cross brand endorsements. Brands expanding outside of the regular economy into the decentralised economy that even countries like the newly independent Great Britain*, a G7 economy are considering entering – maybe tied into Free Port policies.
*I am Remainer lol but we are stuck with Brexit so we have to make it work.

In summary, a new breed of independently funded creators will provide infinite new competitively priced content to brands wishing to personalise their offerings to a savvy consumer.

Convenience
Consumers want Ease, Speed, Reliability & Consistency.

The rise of apps. Expedited delivery. Free Returns

Tribes & Influences
People want advice from like-minded people or people they admire & respect. We all want to belong.

They want to support brands they relate to and admire too. Cont.

 

If Not Me, Who? If Not Now, When?

I had in mind a different post this morning but inspired to publish this great quote after listening to a number of contributors in a superbly managed Clubhouse* club ‘Breakfast With Winners’ the room entitled ‘Winners Mindset vs Self Doubt’.

At some time or another, everybody suffers from self doubt or ‘Imposter Syndrome’, I learned that this is a precursor to the fight or flight reflex for when we feel threatened. Our inner voice is sending a warning and triggers the nerves and doubts that hold us back – ‘saving’ us from the scenario our brain wishes to remove us from. The key seems to be to recode our mind so that the scenario is no longer threatening, and affirmations and training are perfect for this.

A number of highly successful people running the club expressed examples when self doubt appeared and the tactics they employed to overcome. One admitted it was rare but went back to basics and read the numerous self-help and business books they have collected then RESET. But that takes time. Another quoted the Louise Hay book ‘Feel The Fear & Do It Anyway’ which mentioned that 90% of the time, the fear that is holding us back usually turns out to be only 10% of what we feared in reality. My own I learned from my daughter’s first employer a decade ago. If not me, Who? If not now, When? Think about that, take a deep breath or two and Just Do It! Okay, I lifted the last slogan!

Let me know of any strategies you use when self doubt holds you back.

* I have a number of Clubhouse invites if you would like to join, iPhone is required presently. Please DM