Organic Marketing

DIGITAL MARKETING: What Is On-Page SEO?

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Digital Marketing: What Is On-Page SEO?

On-page SEO refers to the practice of optimising individual web pages to rank higher in search engines and earn more relevant traffic. Unlike off-page SEO (which focuses on signals from other websites), on-page SEO deals with elements you can directly control within your own website.

Essential On-Page SEO Elements

Title Tags:
The title tag is one of the most important on-page SEO elements. It appears as the clickable headline in search results and should clearly describe your page’s content.

Meta Descriptions:
While not a direct ranking factor, meta descriptions affect click-through rates by providing a brief preview of your page content in search results.

Header Tags (H1, H2, H3):
Headers help organise your content and make it easier for search engines to understand your page structure.

URL Structure:
URLs should be clean, descriptive, and include relevant keywords when natural.

Content Optimisation:
Your main content should be:
– High-quality and original
– Relevant to the search intent
– Well-structured with short paragraphs
– Enhanced with relevant media (images, videos)
– Naturally incorporating target keywords

Image Optimisation:
Images should include descriptive file names and ALT text for better accessibility and SEO.

Internal Linking:
Link to other relevant pages on your website using descriptive anchor text.

Technical On-Page Elements

Mobile Responsiveness:
Ensure your page looks and functions well on all devices.

Page Speed:
Optimise images, minimise code, and use caching to improve loading times.

Best Practices for On-Page SEO

1. Focus on one primary keyword per page
2. Write for humans first, search engines second
3. Ensure content matches search intent
4. Keep URLs short and descriptive
5. Optimise images before uploading
6. Use headers logically to structure content
7. Include relevant internal links
8. Make content easy to read and scan
9. Ensure fast loading times
10. Make pages mobile-friendly

Remember, on-page SEO is about creating the best possible experience for both users and search engines. When you focus on quality content and good technical implementation, better rankings often follow naturally.

A gold star if you have got this far. However, I can SEO your website content while you concentrate on your business and what makes you most profit.

Side note: With super fast broadband page loading speeds are less of an issue, but old habits from the days of 56K dial-up die hard and why leave the possibility on the table that your page may load slowly one day and cost you business or Google ranking?

Please contact me to maximise the way your business website works for you.

DIGITAL MARKETING: What Is SEO?

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What is SEO? A Beginner’s Guide to Search Engine Optimisation

Search Engine Optimisation (SEO) is the art and science of making your website more visible in search engine results. Think of it as making your website speak the same language as Google, Bing, Yahoo and other search engines so they can better understand and recommend your content to people searching for topics related to your site.

How Does SEO Work?

When you search for something online, search engines scan through millions of websites to find the most relevant results. They use complex algorithms to determine which pages deserve to appear at the top of search results. SEO involves optimising your website to meet these algorithms’ criteria.

Key Elements of SEO

Quality Content:
The foundation of good SEO is creating valuable, relevant content that answers people’s questions and solves their problems. This means writing clear, informative articles, blog posts, or web pages that address topics your target audience cares about.

Keywords:
Keywords are the search terms people type into search engines. Effective SEO involves researching and naturally incorporating relevant keywords into your content. However, it’s important to avoid “keyword stuffing” the practice of unnaturally forcing keywords into your text.

Technical Optimisation:
Search engines need to be able to easily crawl and understand your website. This includes having:
– Fast loading speeds
– Mobile-friendly design
– Secure hosting (HTTPS)
– Clear site structure
– Proper HTML markup

Backlinks:
When other reputable websites link to your content, search engines view this as a vote of confidence. Building quality backlinks through creating share-worthy content and building relationships with other sites is crucial for SEO success.

Why SEO Matters

In today’s digital world, being visible in search results is crucial for any business or website. Good SEO practices can:
– Drive more organic (free) traffic to your website
– Build credibility and trust with your audience
– Provide better user experience for your visitors
– Generate more leads and sales
– Create sustainable, long-term results

Getting Started with SEO

Start by focusing on creating high-quality content that serves your audience’s needs. Research keywords relevant to your topic and incorporate them naturally into your writing. Ensure your website is technically sound and easy to navigate. Remember that SEO is a long-term strategy – it takes time to see results, but the benefits are well worth the effort.

SEO isn’t about tricking search engines; it’s about making your website the best possible resource for your target audience. When you focus on providing value to your users, search engines will notice and reward your efforts with better rankings.

SCC & SEO

Please contact me if you would like your website content refreshed or optimised for search engines. It’s very rewarding to make alterations and see the improved search and visits results. Virtually free, this is peak Organic Marketing!

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More detailed explanations about the two different types of Search Engine Optimisation (SEO) are here:

An Explanation Of On-Page SEO
An Explanation Of Off-Page SEO