My Instagram account is new, it’s business development focussed and not a home for photographs of my stable of little used Hypercars (I wish!). Yesterday’s Insta blog post, which employed a great deal of what I’ve learned over the last few years about social media barely scratched the social surface and today is likely forgotten by ‘The Algorithm’. But it’s evergreen content and could be of use to readers of the future.
On the other hand, there are posts from similar accounts with thousands of likes, they’re longer established and selling a dream.
Selling dreams is big business, achievable with vision, discipline and a little luck. But from a low baseline perspective further off than they would suggest.
On the other hand, if you employed the content of my post, I guarantee an uplift in your sales and focus in the next quarter, with ongoing increases if incorporated into your future business reviews. Incremental improvements add up!
If you continue to follow my posts you’ll find more reality. Perhaps employing Fergie Time mentality & a sale on the final day of the month that avoided a loss. How to cope with unexpectedly losing two thirds of your business funding. Or how I successfully negotiated a year long HMRC Tax Audit while remaining focussed on business objectives at virtually zero cost and compliment from lead inspector. There are many cases of resolve in over three decades.
On the upside, elite results with 6 and 7 figure business turnarounds that have resulted in an income not dissimilar to that suggested by the Dream Operators.
It can be done, and I’ll describe in my posts, but our feet need to remain on the ground. Remember, work to SMART objectives