Cryptocurrency

DIGITAL MARKETING: 2025 Developments You Cannot Ignore. Pt.5

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The fifth instalment of a five part post on the key developments in digital marketing that businesses should be aware of in 2025.

Part 5. The Mass Adoption Of Cryptocurrency.

The one newer innovation that could leave your business out in the cold, even with every other element in great shape, is the emergence of cryptocurrency as a payment method. Particularly if your brand or business sells products predominantly to people aged under thirty – aka Generation Z who, are often crypto-cash rich from their early adoption and subsequent increase in value. In fact there is currently a Supercar sales boom to twenty year olds. Potentially, no crypto payment option, no sale.

As we navigate through 2025, cryptocurrency has evolved from a speculative investment to a legitimate payment method embraced by mainstream consumers and forward-thinking businesses. For online retailers, this shift represents more than just adding another payment button to the checkout page, it’s a fundamental transformation in how digital commerce operates. With major players like PayPal, Square, and Shopify facilitating cryptocurrency transactions, smaller retailers can no longer afford to ignore this growing trend. Gone are the days when accepting crypto was seen as a novelty; it’s now becoming a competitive necessity that opens doors to new customer segments, reduces transaction costs, and streamlines cross-border sales.

The impact of cryptocurrency adoption extends beyond mere payment processing. It’s reshaping customer expectations, transforming international commerce, and creating new opportunities for businesses to differentiate themselves in an increasingly competitive digital marketplace. In this post I’ll explain how cryptocurrency is changing the e-commerce landscape and provide a practical roadmap for retailers looking to embrace this digital revolution. Whether you’re a seasoned e-commerce veteran ‘OG’, ‘Whale’ or just starting your online retail journey, understanding and adapting to the crypto revolution could be the key to unlocking your business’s next phase of growth.​​​​​​​​​​​​​​​​

A brief outline the impact of cryptocurrency adoption on online retail and strategic considerations.

Current Impact on Online Retail:
– Expanded payment options attracting tech-savvy customers and early adopters
– Reduced transaction fees compared to traditional credit card processing
– Near instant settlement times for international transactions
– Elimination of chargebacks and fraud reduction (see Blockchain)
– Access to a growing demographic of crypto-wealthy consumers
– Potential for increased cross-border sales without currency exchange complications
– Marketing differentiation as an innovative, forward-thinking brand

Strategic Recommendations for Online Retailers:

1. Payment Integration
– Partner with established crypto payment processors (like BitPay, Coinbase Commerce)
– Start with accepting major and arguably less volatile cryptocurrencies (Bitcoin, Ethereum)
– Implement stable coins (USDC, USDT) to reduce volatility risk
– Ensure smooth integration with existing accounting systems
– Consider options for crypto-to-fiat conversion at point of sale

2. Risk Management
– Develop clear policies for handling price volatility
– Implement real-time price adjustment mechanisms
– Consider crypto-to-fiat conversion timing strategies
– Establish clear refund and return policies for crypto payments
– Maintain compliance with local regulatory requirements
– Regular security audits and protection measures

3. Customer Experience
– Provide clear instructions for crypto payments
– Offer customer support trained in handling crypto transactions
– Create educational content about using crypto for purchases
– Display prices in both traditional currency and cryptocurrency
– Implement QR code payments for easier transactions

4. Marketing Strategy
– Target crypto communities and forums
– Leverage crypto-focused influencers and media
– Highlight benefits of crypto payments in marketing materials
– Create exclusive offers for crypto users
– Build community through crypto-related content and education

The most basic policy to accept cryptocurrency in transactions is the foundation to more sales to this free market demographic.

If you are interested in any particular application or to discuss how these new innovations might specifically benefit your business please contact me.

 

SOCIAL MEDIA: Back To The Futurism 3

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Futurist Preamble Ramble Pt.3:

The Clubhouse app analogy. Like attracts like, people follow those they respect and meet more like minded, all these people invite their friends to join the app and a ripple effect of like minded & a virtuous circle. An app that existed before the pandemic but floundering, came alive when we were stuck at home and realised that interactive podcasting meant you could contribute to the discourse of your pet subjects and interests. Typically, the larger platforms are now on the bandwagon with their own offerings. Speaking and sound was the last of the senses to be properly catered for by Social Media, the effect of hearing tone in someone’s voice is more personal than text creating an unexpected hit. Unexpected seems to be a thread.

At the creator level, ideas from people across the world are disseminated and applied to individual markets. Collaboration is a natural effect.

On a buyer level, obviously influencers are embedded, but micro influencers are targeting a smaller niche audience from subsets of interests. It’s simpler to market a niche product or service than larger.

How many have dyed their own hair during the pandemic and how many have sought reviews online? Some ultra agile smaller brands have capitalised mightily in the last twelve months by creating simple to use products and receiving rave reviews. The rise of the #RavingFan !

Social Media Groups are simple to create and market to. Brands who interact at a quantum level in these forums build trust in a subscriber that they are the most qualified supplier of goods and services (Social Listening). Backed up by encouraging great feedback within these forums and the Internet in general. Your brand’s clean fingerprints have never been more vital in a world where you simply cannot erase a poor review.

SOCIAL MEDIA: Back To The Futurism 2

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Futurist Preamble Ramble Pt.2

Creatives can use Blockchain as a method of dating and copyrighting their output – Intellectual Property is becoming critical when nation states are prepared to steal copy ideas and products. Leading creatives will create a Cryptocoin that reflects any rise in their stock. Imagine investing in designers Johnny Ive, Dieter Rams or architect Frank Lloyd Wright stock at the beginning of their careers.

The development of creator to brand exchanges where creatives will bid for work and brands can pick from the most competitive and creative talent to bring new messages to their customers.

We have only scratched the surface of the effect of Blockchain and Cryptocurrency. There is nothing to prevent well known brands jumping this bandwagon, encouraging investment in their coin generating interest bearing tokens that can be exchanged for limited edition products, uniquely offered sale goods and media launches and cross brand endorsements. Brands expanding outside of the regular economy into the decentralised economy that even countries like the newly independent Great Britain*, a G7 economy are considering entering – maybe tied into Free Port policies.
*I am Remainer lol but we are stuck with Brexit so we have to make it work.

In summary, a new breed of independently funded creators will provide infinite new competitively priced content to brands wishing to personalise their offerings to a savvy consumer.

Convenience
Consumers want Ease, Speed, Reliability & Consistency.

The rise of apps. Expedited delivery. Free Returns

Tribes & Influences
People want advice from like-minded people or people they admire & respect. We all want to belong.

They want to support brands they relate to and admire too. Cont.