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DIGITAL MARKETING: What Is On-Page SEO?

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Digital Marketing: What Is On-Page SEO?

On-page SEO refers to the practice of optimising individual web pages to rank higher in search engines and earn more relevant traffic. Unlike off-page SEO (which focuses on signals from other websites), on-page SEO deals with elements you can directly control within your own website.

Essential On-Page SEO Elements

Title Tags:
The title tag is one of the most important on-page SEO elements. It appears as the clickable headline in search results and should clearly describe your page’s content.

Meta Descriptions:
While not a direct ranking factor, meta descriptions affect click-through rates by providing a brief preview of your page content in search results.

Header Tags (H1, H2, H3):
Headers help organise your content and make it easier for search engines to understand your page structure.

URL Structure:
URLs should be clean, descriptive, and include relevant keywords when natural.

Content Optimisation:
Your main content should be:
– High-quality and original
– Relevant to the search intent
– Well-structured with short paragraphs
– Enhanced with relevant media (images, videos)
– Naturally incorporating target keywords

Image Optimisation:
Images should include descriptive file names and ALT text for better accessibility and SEO.

Internal Linking:
Link to other relevant pages on your website using descriptive anchor text.

Technical On-Page Elements

Mobile Responsiveness:
Ensure your page looks and functions well on all devices.

Page Speed:
Optimise images, minimise code, and use caching to improve loading times.

Best Practices for On-Page SEO

1. Focus on one primary keyword per page
2. Write for humans first, search engines second
3. Ensure content matches search intent
4. Keep URLs short and descriptive
5. Optimise images before uploading
6. Use headers logically to structure content
7. Include relevant internal links
8. Make content easy to read and scan
9. Ensure fast loading times
10. Make pages mobile-friendly

Remember, on-page SEO is about creating the best possible experience for both users and search engines. When you focus on quality content and good technical implementation, better rankings often follow naturally.

A gold star if you have got this far. However, I can SEO your website content while you concentrate on your business and what makes you most profit.

Side note: With super fast broadband page loading speeds are less of an issue, but old habits from the days of 56K dial-up die hard and why leave the possibility on the table that your page may load slowly one day and cost you business or Google ranking?

Please contact me to maximise the way your business website works for you.

DIGITAL MARKETING: What Is SEO?

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What is SEO? A Beginner’s Guide to Search Engine Optimisation

Search Engine Optimisation (SEO) is the art and science of making your website more visible in search engine results. Think of it as making your website speak the same language as Google, Bing, Yahoo and other search engines so they can better understand and recommend your content to people searching for topics related to your site.

How Does SEO Work?

When you search for something online, search engines scan through millions of websites to find the most relevant results. They use complex algorithms to determine which pages deserve to appear at the top of search results. SEO involves optimising your website to meet these algorithms’ criteria.

Key Elements of SEO

Quality Content:
The foundation of good SEO is creating valuable, relevant content that answers people’s questions and solves their problems. This means writing clear, informative articles, blog posts, or web pages that address topics your target audience cares about.

Keywords:
Keywords are the search terms people type into search engines. Effective SEO involves researching and naturally incorporating relevant keywords into your content. However, it’s important to avoid “keyword stuffing” the practice of unnaturally forcing keywords into your text.

Technical Optimisation:
Search engines need to be able to easily crawl and understand your website. This includes having:
– Fast loading speeds
– Mobile-friendly design
– Secure hosting (HTTPS)
– Clear site structure
– Proper HTML markup

Backlinks:
When other reputable websites link to your content, search engines view this as a vote of confidence. Building quality backlinks through creating share-worthy content and building relationships with other sites is crucial for SEO success.

Why SEO Matters

In today’s digital world, being visible in search results is crucial for any business or website. Good SEO practices can:
– Drive more organic (free) traffic to your website
– Build credibility and trust with your audience
– Provide better user experience for your visitors
– Generate more leads and sales
– Create sustainable, long-term results

Getting Started with SEO

Start by focusing on creating high-quality content that serves your audience’s needs. Research keywords relevant to your topic and incorporate them naturally into your writing. Ensure your website is technically sound and easy to navigate. Remember that SEO is a long-term strategy – it takes time to see results, but the benefits are well worth the effort.

SEO isn’t about tricking search engines; it’s about making your website the best possible resource for your target audience. When you focus on providing value to your users, search engines will notice and reward your efforts with better rankings.

SCC & SEO

Please contact me if you would like your website content refreshed or optimised for search engines. It’s very rewarding to make alterations and see the improved search and visits results. Virtually free, this is peak Organic Marketing!

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More detailed explanations about the two different types of Search Engine Optimisation (SEO) are here:

An Explanation Of On-Page SEO
An Explanation Of Off-Page SEO

 
 

DIGITAL MARKETING: Why You Need A WordPress Website

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Why Your Business Needs a WordPress Website: Here’s 10 Compelling Reasons to Invest. 

Are you running a small or medium-sized business without a proper website? Or indeed a dated or broken one? You’re leaving money on the table. WordPress powers over 43% of all websites on the internet, and there’s a good reason for that. Here’s why your business should invest in an affordable WordPress website from Team SCC today.

1. Cost-Effective Solution

WordPress from Team SCC offers professional-looking templates and themes at a very affordable cost. In addition to your website you only need to pay a nominal amount for hosting, a great domain name, and occasionally premium themes or plugins.

2. Easy to Update Without Technical Skills

Remember the days of calling your web developer for every small change? WordPress puts you in control. The user-friendly dashboard lets you update content, add images, and publish blog posts as easily as using Microsoft Word. Your team can handle it without any coding knowledge. Of course Team SCC are here in reserve!

3. Mobile-Ready Out of the Box

Your customers are on their phones – your website needs to be too. Modern WordPress themes automatically adjust to any screen size, whether it’s a smartphone, tablet, or desktop. No extra work needed on your part. Dynamic Websites R Us!

4. Built-In SEO Features

Getting found on Google is vital for business growth. WordPress comes with built-in SEO features and can be enhanced with powerful plugins. Better search rankings mean more customers finding your business naturally. So, it pays for itself.

5. Scalable as Your Business Grows

Starting small? Low budget? No problem. WordPress grows with you. Add new features, pages, or even an online store when you’re ready. Major brands like The Walt Disney Company and Sony Music use WordPress – it’s that scalable. We build great e-commerce websites using WP.

6. Extensive Plugin Marketplace

Need a contact form? Want to add social media feeds? Looking to start email marketing? There’s a plugin for everything. WordPress’s plugin directory has over 59,000 free options to extend your website’s functionality.

7. Security and Regular Updates

WordPress is actively maintained by thousands of developers worldwide. Regular security updates keep your website safe from cyber threats. With basic security plugins and good hosting, your site stays protected.

8. Built-In Blog Platform

Content marketing drives sales, and WordPress started as a blogging platform. I was there! Share your expertise, announce new products, or keep customers updated – all from the same dashboard you use to manage your website.

9. Support from Team SCC

Team SCC is ready to help if your site is malfunctioning or there is an upgrade you need, or an update you’re uncertain about.

10. Integration with Business Tools

Connect your website with the tools you already use. WordPress plays nice with everything from payment processors and CRM systems to social media platforms and email marketing services. We can help here too.

Take Action Today

Don’t let your competition get ahead. Setting up a WordPress website with Team SCC is easier than you think:

1. We can recommend a reliable and sustainable hosting provider

2. Select a great domain name and a professional theme that suits your brand

3. Install the essential plugins

4. Add SEO & CAI* optimised content

5. Press Go!

Your business deserves a strong online presence, and WordPress & Team SCC makes it possible without breaking the bank.

Your future customers are searching online right now. Make sure they find you with a professional website.

Call or message me to get started.

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Steve Coulter the principal at SCC is a Sales & Marketing expert, consultant & creative with 35+ years in senior leadership & entrepreneurship, primarily in automotive & e-commerce. A tech-savvy early adopter helping businesses evolve & grow.​​​​​​​​​​​​​​​​

*CAI is Conversational AI – the searchable content of the future. 

DIGITAL MARKETING: Brief Take On Domain Authority

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With Internet development, a website’s Authority is a compound metric used for measuring a domain or individual web page’s overall quality and SEO performance particularly against other websites within a similar realm. The score is based upon many metrics representing authority within the field and trustworthiness. Machine Learning (ML) ensures the result is fresh so do not expect to get 100 – it’s a moving target for you to continuously improve and attempt to remain in the top quartile.

The old days of recent, relevant and frequent posts that determined your website’s position in the major search engines list of results has been replaced by a more sophisticated approach. None of the engines officially publish how they rank your site but it is generally accepted the following is instrumental.

Initially an algorithm uses organic search data, web traffic, and back link information to understand the ranking of the most trusted domains on the web. Then a second algorithm uses backlink data compares how your site wins or loses authority by gaining links. The number and own authority of referring domains. The volume of outbound links from referring domains. The total number of IPs and backlinks pointing to the site. Plus further esoteric information.

The measurement is within a range of 1 to 100 with very few domains scoring late nineties.

In my previous post ‘Discoverability’ I described tuning your website and good housekeeping before approaching other businesses within your realm to link to your site – and therefore positively affect your Domain Authority (DA) score. In this respect there is no ‘Good Score’. Obviously you don’t want to be zero and under fifty would highlight obvious improvements that need to be made, but whatever your score, even improving the content, SEO and backlinks for your site may not improve the score if ML comparison websites have also improved or further authoritative sites have been added to the subset and less authoritative dropped.

I’ve mentioned before in Social Selling posts that ‘niching down on a niche’ is the way forward for marketing SME sized companies online in highly competitive fields to become a trusted leader within that particular industry and this is relevant with DA. Ordinarily, you may think that linking to a blog or site with a lower score would be disadvantageous, but in fact, within a niche it could help your own DA. The important thing is to compare your DA with competitors to ensure that your SEO and recently published content is working and giving you a higher rank in search engine’s result lists.

In summary. If a domain score is upwards then a concerted effort with SEO may be yielding results. It may though be that a competitor has fallen back. You see, it’s not a simple yes or no. Heading downwards could indicate a very competitive niche, lack of effort with SEO.

Link building to sites that do not already link with you, listing on trusted directories, mentions in respected articles online (linked) and eradicating broken links or links to toxic sites will all improve your DA.

Astute use of keywords within your content, titles and tags are also a great way of positively influencing this.
 
An analogy may also be, you wouldn’t expect to run a takeaway food business of the scale of MacDonald’s, Burger King or KFC, but you could aim to be the ‘best of the rest’ more achievable and far less frustrating!