Advertising

DIGITAL MARKETING: Why Improve?

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Many successful businesses have poor websites. Why improve?

You might wonder why bother upgrading your digital presence when your order book is full and lead times are long.

The counter-argument: better digital marketing could let you scale up or increase prices.

It’s a curious situation – digitally lacking yet physically thriving.

But consider:

  1. Is your website modern and optimised, or outdated yet “sort of good enough”?
  2. For national/international businesses: does your site attract typical search queries?
  3. For local businesses: is your Google Business listing claimed, optimised and regularly updated?
  4. Are you starting to notice gaps in your digital marketing?
  5. Is it all looking a bit tired?

These questions merely touch the surface. If you’d like to discuss with an affordable SME marketing specialist with digital transformation expertise, please get in touch.

DIGITAL MARKETING: Be Super Effective With Top Keywords

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Unlocking Growth: The Ultimate Guide to Digital Marketing Services for Businesses

In today’s fast-paced online world, digital marketing is the cornerstone of business growth. Whether you’re a startup, a local business in Littlehampton, or an established B2B company, the right digital marketing strategy can transform your brand’s reach, generate quality leads, and drive measurable results. But with so many options: SEO, content marketing, social media marketing, PPC, and more how do you know which digital marketing services are right for your business?

This guide explores the best digital marketing agency solutions for small businesses and established firms alike, and helps you discover effective, affordable strategies tailored to your goals.

Why Digital Marketing Matters for Your Business

Digital marketing is more than just a buzzword. It’s a collection of powerful tools and strategies that allow businesses to connect with their target audience online. From effective SEO techniques for small businesses to advanced PPC management for startups, digital marketing services are essential for anyone looking to compete and thrive in the digital age.

Key Benefits:
– Increased Visibility: Online marketing ensures your business is found by customers searching for your products or services.
– Targeted Reach: Digital marketing allows you to focus on specific demographics, locations, and interests.
– Measurable Results: With analytics, you can track every click, lead, and sale to maximise ROI.

Choosing the Best Digital Marketing Agency for Small Business

Selecting the right digital marketing agency is crucial. The best agencies offer a blend of creativity, technical expertise, and a deep understanding of your industry. When searching for a digital marketing agency near me or digital marketing services near me, look for providers with proven experience, transparent pricing, and a portfolio of successful campaigns.

What to Look For:
– Industry Experience: Agencies that specialise in your sector (e.g., content marketing agency for B2B companies) understand your unique challenges.
– Customised Strategies: Avoid one-size-fits-all solutions. The best agencies are business enthusiasts that tailor their approach to your business goals.
– Comprehensive Services: From SEO to email marketing, choose an agency offering a full suite of services.

Building an Effective Digital Marketing Strategy

A successful digital marketing strategy is the foundation of online growth. But how do you create a digital marketing strategy that delivers results?

Steps to Success:
1. Define Your Goals: Are you looking to increase website traffic, generate leads, or boost sales?
2. Know Your Audience: Use data to understand your customers’ needs and online behaviour.
3. Choose the Right Channels: Focus on platforms where your audience spends time: be it Google, Facebook, LinkedIn, or email.
4. Measure and Optimise: Track key metrics and adjust your strategy for continuous improvement.

Essential Digital Marketing Services for Businesses

1. SEO (Search Engine Optimisation) Effective SEO techniques for small businesses are vital for ranking higher in Google search results. This includes keyword research, on-page optimisation, link building, and local SEO strategies.

2. Content Marketing
Content marketing agency services help you create valuable blog posts, videos, and guides that attract and engage your audience. High-quality content boosts your authority and drives organic traffic.

3. Social Media Marketing
Top social media marketing strategies for businesses focus on building relationships, growing your following, and driving engagement on platforms like Facebook, Instagram, and LinkedIn.

4. PPC (Pay-Per-Click) Management
Affordable PPC management for startups ensures you get the most from your advertising budget. Google Ads and social media ads can drive targeted traffic and quick results.

5. Email Marketing
Email marketing best practices for businesses include personalised campaigns, automation, and segmentation to nurture leads and retain customers.

6. Lead Generation Services
Lead generation services for your industry use a mix of online advertising, landing pages, and content offers to capture high-quality leads.

Online Advertising Solutions for Local Businesses

For local businesses, online advertising is a game-changer. Whether you’re a restaurant, retailer, or service provider, digital marketing services near me can help you reach customers in your area. Google My Business, local SEO, and targeted ads ensure your business appears when people search for services like yours.

How to Get Started with Digital Marketing

If you’re new to online marketing, start by assessing your current digital presence. Are you ranking for important keywords like digital marketing, SEO, or internet marketing? Do you have active social media profiles? Is your website optimised for mobile users?

Next, set clear objectives and consider partnering with a digital marketing agency that understands your market. Look for agencies that offer:
– Transparent reporting
– Proven results in your industry
– Flexible, scalable service packages

Measuring Success: Analytics and Optimisation

One of the biggest advantages of digital marketing is the ability to track and measure everything. Use tools like Google Analytics to monitor website traffic, conversion rates, and customer behaviour. Regularly review your campaigns and adjust your digital marketing strategy to improve performance.

Why Choose a Full-Service Digital Marketing Agency like SCC?

A full-service digital marketing agency offers everything you need under one roof, from SEO and content marketing to PPC, social media, and email marketing. This integrated approach ensures consistency, maximises your budget, and delivers better results.

Conclusion: Take Your Business to the Next Level

Digital marketing is the key to unlocking your business’s potential in the online world. By investing in the right digital marketing services, you can increase your visibility, attract more customers, and achieve sustainable growth. Whether you need a content marketing agency for B2B companies, affordable PPC management for startups, or online advertising solutions for local businesses, the right partner can make all the difference.

Ready to take the next step? Start by reaching out to SCC, the best digital marketing agency for SME & MME sized businesses, and discover how a customised digital marketing strategy can help you achieve your goals.

Contact me:

Tel: +44(0)7407 038877
Email: steve@stevecoulter.co.uk

DIGITAL MARKETING: US Real Estate & U.K. Estate Agency Improvement Packages

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US Real Estate & U.K. Estate Agency Digital Presence Transformation

Transform Your Real Estate Agency Business Online: My Expert Digital Enhancement Package ‘Business Boost’

Is your real estate agency website and digital marketing underperforming? Are potential clients choosing your competitors?

My Audit-Fix-Maximise program delivers immediate improvements and generates more qualified leads and closed deals.

What You’ll Get:
– Comprehensive website and Google Business Profile audit
– Search Engine Optimised content creation tailored to real estate audiences
– Strategic digital marketing alignments with Google’s critical EEAT and YMYL guidelines
– Technical optimisations to improve your visibility in both traditional and AI-powered search

Why Act Now?
In today’s challenging market, your competitors are already enhancing their digital presence. Every day without optimisation means missed opportunities and lost revenue. My proven system has helped real estate professionals increase website traffic and build trust by lifting the Google Review Score from 4.2 to 4.7

Choose Your Performance Level:
Whether you need fundamental improvements or comprehensive digital transformation, we offer customised packages designed specifically for real estate professionals looking to dominate their local market.

Affordable digital transformation packages from only £150 – £400 to set up the programme for success. Contact me to discuss your business, objectives and goals for the programme.

Contact me today.

Call: +44(0)7407 038877 (+WhatsApp)
Email: steve@stevecoulter.co.uk

SCC – Simple – Creative – Cost Effective

DIGITAL MARKETING: Why Apps Should Be On Your Radar

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Mobile Apps and why in 2025 they should be on your marketing radar. 

Here are some real-life examples of brands successfully using mobile apps for customer retention:

✅ Starbucks: The Starbucks app integrates a loyalty program, personalised offers, and mobile payments. It accounts for 21% of Starbucks transactions, showcasing its effectiveness in driving repeat purchases and customer engagement.

✅ IKEA: The IKEA Place app uses augmented reality (AR) to let customers visualise furniture in their homes before purchasing. This innovative approach has increased user engagement and boosted IKEA’s monthly active users globally.

✅ Pepsi: The Pepsi Super Bowl Halftime Show app offered exclusive content, rewards, and behind-the-scenes footage, creating a 360-degree experience that kept fans engaged long after the event.

✅ Nike: Nike’s apps provide personalised workout plans and progress tracking, fostering long-term engagement with fitness enthusiasts.

These brands demonstrate how mobile apps can enhance convenience, personalisation, and interactivity to build lasting customer relationships.

You can also occupy the same real estate by placing your Mobile App on your customer’s home screen leveraging the curiosity of users checking their phone each time it pings.

Please contact me to discuss how a Mobile Phone App could transform your business and level the playing field!

DIGITAL MARKETING: App Retention Success

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In my previous post I described the industries that benefit most from Mobile Phone Apps. Here’s how they contribute to retention in different sectors.

➡️ Retail and E-commerce: Apps allow seamless shopping experiences, personalised recommendations, and exclusive deals. Studies show app users spend 37% more and buy 33% more frequently than non-app users, driving loyalty and repeat purchases.

➡️ Food and Hospitality: Apps like Starbucks Rewards use loyalty programs to incentivise repeat visits. Features such as easy ordering, rewards tracking, and personalised offers create strong customer connections.

➡️ Finance: Mobile banking apps provide convenience through 24/7 access to services, reducing friction in transactions and increasing customer satisfaction.

➡️ Healthcare: Apps enable appointment scheduling, tele-health, and personalised health tracking, improving patient engagement and retention.

➡️ Fitness and Lifestyle: Brands like Nike use apps to offer tailored workout plans and progress tracking, fostering long-term user engagement.

Key features like push notifications, personalised content, and loyalty programs make apps indispensable for retaining customers across industries.

Mobile apps significantly impact customer retention across various industries by enhancing engagement, personalisation, and convenience.

Would your business benefit from an App? Would you like to know more?

Please contact me to start the conversation.

DIGITAL MARKETING: Free Website Audit

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Free Comprehensive Website & Digital Marketing Audit.

Discover hidden opportunities and unlock your online potential with a free, no obligation digital analysis.

Myself and team will evaluate your website performance, SEO ranking, content strategy, and social media presence to identify the critical gaps and untapped growth channels.

You will receive actionable insights and recommendations across all your digital channels delivered in a clear, prioritised report.

Take the first step toward digital excellence and greater profit today – your competitors already have.​​​​​​​​​​​​​​​​

Please contact me and let’s work together.

DIGITAL MARKETING: The Elephant In The Room

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Can we talk about the elephant in the room?  

An elephant in the room.

Working with Digital Marketing Agencies can feel like a roller coaster, starting with high hopes but soon hitting a dip. As a former business consumer of digital products as well as a nowadays provider, I feel your pain.

Truth 💣 Most companies hit serious jams with their suppliers. You know the story; costs out of nowhere, amendments ongoing weeks later, and updates somewhere between no hope and Bob Hope.

Don’t get me started on generic websites that could belong to anyone and miss your brand style and the best bits.

Then when you’re live, your website supplier entered witness protection and disappeared to Costa Rica.

Here’s where myself and team are different:

First of all you can contact me personally for an informal free initial consultation. WhatsApp me your domain and any other pertinent marketing links and I’ll give it a 3.5 decade expert and experienced once over.

Then once we have decided upon a plan, we believe in keeping it real with clear agreed in advance pricing you can budget for. Timelines and prices that don’t make you laugh (or cry), myself or team will remain in touch during and afterwards.

So if you’re website is tired, needs some new relevant SEO optimised content or an update with no dramas. Please contact me and let’s chat.

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Experienced SME business owner since 1987, digital marketing consultant and content creative. Tech-savvy early adopter now helping businesses evolve & grow.

DIGITAL MARKETING: Why You Need A WordPress Website

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Why Your Business Needs a WordPress Website: Here’s 10 Compelling Reasons to Invest. 

Are you running a small or medium-sized business without a proper website? Or indeed a dated or broken one? You’re leaving money on the table. WordPress powers over 43% of all websites on the internet, and there’s a good reason for that. Here’s why your business should invest in an affordable WordPress website from Team SCC today.

1. Cost-Effective Solution

WordPress from Team SCC offers professional-looking templates and themes at a very affordable cost. In addition to your website you only need to pay a nominal amount for hosting, a great domain name, and occasionally premium themes or plugins.

2. Easy to Update Without Technical Skills

Remember the days of calling your web developer for every small change? WordPress puts you in control. The user-friendly dashboard lets you update content, add images, and publish blog posts as easily as using Microsoft Word. Your team can handle it without any coding knowledge. Of course Team SCC are here in reserve!

3. Mobile-Ready Out of the Box

Your customers are on their phones – your website needs to be too. Modern WordPress themes automatically adjust to any screen size, whether it’s a smartphone, tablet, or desktop. No extra work needed on your part. Dynamic Websites R Us!

4. Built-In SEO Features

Getting found on Google is vital for business growth. WordPress comes with built-in SEO features and can be enhanced with powerful plugins. Better search rankings mean more customers finding your business naturally. So, it pays for itself.

5. Scalable as Your Business Grows

Starting small? Low budget? No problem. WordPress grows with you. Add new features, pages, or even an online store when you’re ready. Major brands like The Walt Disney Company and Sony Music use WordPress – it’s that scalable. We build great e-commerce websites using WP.

6. Extensive Plugin Marketplace

Need a contact form? Want to add social media feeds? Looking to start email marketing? There’s a plugin for everything. WordPress’s plugin directory has over 59,000 free options to extend your website’s functionality.

7. Security and Regular Updates

WordPress is actively maintained by thousands of developers worldwide. Regular security updates keep your website safe from cyber threats. With basic security plugins and good hosting, your site stays protected.

8. Built-In Blog Platform

Content marketing drives sales, and WordPress started as a blogging platform. I was there! Share your expertise, announce new products, or keep customers updated – all from the same dashboard you use to manage your website.

9. Support from Team SCC

Team SCC is ready to help if your site is malfunctioning or there is an upgrade you need, or an update you’re uncertain about.

10. Integration with Business Tools

Connect your website with the tools you already use. WordPress plays nice with everything from payment processors and CRM systems to social media platforms and email marketing services. We can help here too.

Take Action Today

Don’t let your competition get ahead. Setting up a WordPress website with Team SCC is easier than you think:

1. We can recommend a reliable and sustainable hosting provider

2. Select a great domain name and a professional theme that suits your brand

3. Install the essential plugins

4. Add SEO & CAI* optimised content

5. Press Go!

Your business deserves a strong online presence, and WordPress & Team SCC makes it possible without breaking the bank.

Your future customers are searching online right now. Make sure they find you with a professional website.

Call or message me to get started.

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Steve Coulter the principal at SCC is a Sales & Marketing expert, consultant & creative with 35+ years in senior leadership & entrepreneurship, primarily in automotive & e-commerce. A tech-savvy early adopter helping businesses evolve & grow.​​​​​​​​​​​​​​​​

*CAI is Conversational AI – the searchable content of the future. 

ADVERT: Big Results, Small Budget

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Digital marketing advert for Steve Coulter Creative February 2025

Big Results, Small Budget: Digital Marketing That Doesn’t Break the Bank.

Small & medium sized businesses often feel like David facing Goliath. Out of reach advertising & marketing agencies working for larger businesses with greater budgets make competing and growth for you seem impossible.

But what if you could unlock powerful digital strategies without emptying your business account?

From a Tight Budget to a Towering & Enduring Success…

✓ Research – Always aim to understand your business, philosophy, products and competition before creating anything.
✓ Transparent – Agreed pricing with no hidden fees.
✓ Communication – No jargon just simple updates.
✓ Affordable – Ensuring value for money.
✓ ROI – Creating highly effective digital marketing that reflects your brand.

Contact me today and let’s work together to grow your business.

—

Sales & marketing consultant & creative with 35+ years in senior leadership & entrepreneurship, primarily in automotive & online. Tech-savvy early adopter helping businesses evolve & grow.​​​​​​​​​​​​​​​​

For more insight and my own advertising and marketing philosophy please bookmark this website and follow me on LinkedIn.

MARKETING PHILOSOPHY: Key Components

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Having confirmed solid foundations in the business and marketing strategy these are the components of a successful marketing campaign.

This typically involves several key components that work together to achieve specific business objectives. Here are some of the most critical elements:

Clear Objectives and Strategy
Goals: Define what the campaign aims to achieve, such as increasing brand awareness or boosting sales.
Strategy: Develop a comprehensive plan that outlines how these goals will be met, including target audience identification and messaging.

Understanding the Market and Audience
Market Research: Conduct thorough research to understand the target audience’s needs, preferences, and behaviours.
Segmentation and Targeting: Identify specific segments of the market to target with tailored messaging.

Compelling Message and Content
Message Clarity: Craft a clear and compelling message that resonates with the audience.
Content Creation: Develop engaging content that captures attention and conveys the intended message effectively.

Media and Channel Selection
Media Channels: Choose the most effective channels to reach the target audience, such as social media, email, or traditional media.
Cross-Channel Integration: Ensure a seamless experience across multiple channels to maximise reach and engagement synergy.

Budget and Resource Allocation
Budget Planning: Establish a budget that accounts for all campaign costs and potential risks.
Resource Allocation: Ensure that sufficient resources are allocated to support campaign execution and evaluation.

Execution Plan and Timing
Project Plan: Develop a detailed project plan that outlines timelines, milestones, and responsibilities.
Timing: Identify the optimal moments to launch and adjust the campaign based on audience receptivity.

Monitoring and Evaluation
KPIs: Set key performance indicators (KPIs) to measure campaign success, such as sales revenue, customer retention, or ROI.
Continuous Evaluation: Regularly assess campaign performance and make adjustments as needed to optimise results.

So…
By integrating these components, businesses can create effective marketing campaigns that drive engagement, conversions, and long-term brand success.

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Steve Coulter is a sales & marketing consultant & creative with 35+ years in senior leadership & entrepreneurship, primarily in automotive & online. A tech-savvy early adopter helping businesses evolve & grow.​​​​​​​​​​​​​​​​

First published on Linked-In,

MARKETING PHILOSOPHY: It’s All About The Basics

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Today’s weblog post: Ensuring Solid Business and Marketing Fundamentals Before Launching New Campaigns & Initiatives.

In today’s fast-paced digital landscape, businesses often rush to adopt the latest marketing trends and technologies, hoping to quickly capture market share and boost brand visibility. However, this approach can lead to fleeting success if the foundational elements of marketing are not solid. Cementing business and marketing fundamentals before embarking on new advertising and marketing campaigns is crucial for achieving long-term success and building a sustainable brand.

Understanding the Customer

At the heart of successful marketing is a deep understanding of the customer. This involves recognising the hierarchy of needs, wants, and demands, as well as segmenting the market to identify the most relevant target audience. By focusing on customer needs and preferences, thereby solving problems, businesses can create products and services that truly resonate with their audience, leading to higher customer satisfaction and loyalty.

A Strong Value Proposition

A well-defined value proposition is essential for differentiating a company from its competitors and communicating why customers should choose its products or services. This proposition should clearly articulate the unique benefits and solutions offered by the business,  your Unique Selling Proposition (USP) ensuring that marketing efforts are aligned with the company’s overall mission and vision.

Building a Comprehensive Marketing Strategy

A solid marketing strategy serves as the blueprint for achieving business objectives. It involves setting clear, measurable goals, identifying the target audience, and selecting appropriate marketing channels to reach them. By focusing on core marketing principles, such as the four Ps (product, price, promotion, and place), businesses can create a cohesive marketing mix that effectively influences customer purchasing decisions.

Measuring Success and Adapting

To ensure the effectiveness of marketing campaigns, it’s vital to establish key performance indicators (KPIs) and regularly monitor progress. This allows businesses to identify areas for improvement and make informed decisions about future marketing efforts. By staying grounded in fundamental marketing principles, companies can adapt to changing market conditions while maintaining a consistent brand image and message.

So…

While the allure of new marketing trends and technologies can be strong, it’s essential to prioritise the fundamentals of business and marketing. By understanding the customer, crafting a compelling value proposition, building a comprehensive marketing strategy, and continuously measuring success, businesses can lay the groundwork for successful marketing campaigns that drive sustainable growth and foster enduring customer relationships. In a world where marketing landscapes are constantly evolving, relying on proven marketing fundamentals ensures that businesses remain competitive and relevant over time.

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Steve Coulter is a sales & marketing consultant & creative with 35+ years in senior leadership & entrepreneurship, primarily in automotive & online. A tech-savvy early adopter helping businesses evolve & grow.​​​​​​​​​​​​​​​​

First published on Linked-In

ADVERT: No Hype. Just High Performance Websites

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Head Turning Website Designs That Transform Your Digital Presence.

Website Design and Digital Marketing Expert

High performance meets stunning minimalist design. ‘Adding lightness’ with no clutter, just pure digital efficiency that converts visitors into customers.

Website experiences that load in a blink, adapt seamlessly, and deliver your message with crystal clarity and answer all your visitors questions.

Expect:
* Pages that load in milliseconds, not seconds
* Responsive designs that flow effortlessly across all devices
* Clean, purposeful aesthetics
* Solutions engineered by experts to turbocharge your bottom line

Beyond Beautiful…
Like the Porsche 911, website design is constantly evolving. Each pixel must serve a purpose, every intervention intentional. Websites are active digital tools that drive real business results.

Ready to Win?
Contact me today for your 2025 Digital Marketing Audit and to discuss high performance websites, content and outstanding search results.

DIGITAL MARKETING: 2025 Developments You Cannot Ignore. Pt.3

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The third of a five part post on the key developments in digital marketing that businesses should be aware of in 2025.

Part 3. Video Marketing Evolution

Video continues to be the most exciting area of digital marketing for creatives. Video Marketing Evolution in 2025 marks a transformative era where traditional video content has evolved into a more dynamic, interactive, and commerce-driven medium. Short-form vertical video continues to dominate social media platforms, with businesses adapting their storytelling to capture attention in seconds through platform-specific formats like TikTok, Instagram Reels, and YouTube Shorts. The integration of interactive elements has revolutionised viewer engagement, allowing audiences to actively participate through clickable hotspots, real-time polls, and personalised viewing paths. Live shopping has emerged as a powerful revenue driver, combining entertainment with immediate purchase opportunities through seamless e-commerce integration. This convergence of social commerce and video content has created new opportunities for authentic brand storytelling and direct sales. Success in this landscape requires brands to master vertical video optimisation across platforms, leverage AI-powered editing tools for efficient content creation, and develop strategies that balance entertainment with commercial intent. The focus has shifted from simply creating video content to crafting immersive, shopable experiences that drive measurable business outcomes while maintaining audience engagement.

So let’s break down each aspect of Video Marketing Evolution in greater detail:

Short-form video continues to dominate social media
– Evolution of TikTok-style content across all major platforms
– Increased focus on vertical video formats optimised for mobile viewing
– Growth of micro-content (15-30 second videos) for attention-grabbing storytelling
– Integration of AI-powered video editing tools for quick content creation
– Rise of user-generated content campaigns leveraging short-form video
– Platform-specific video optimisation (Instagram Reels, YouTube Shorts, TikTok)
– Enhanced analytics for measuring short-form video performance

Interactive video experiences
– Clickable hotspots within videos for product information
– Choose-your-own-adventure style content for increased engagement
– Real-time polls and surveys embedded in video content
– Interactive product demonstrations with multiple viewing angles
– Integration with e-commerce platforms for seamless purchasing
– Gamification elements within video content
– Personalised video paths based on viewer choices

Live shopping and shopable video content
– Real-time product demonstrations with instant purchase options
– Integration of live streaming with e-commerce platforms
– Interactive Q&A sessions during live shopping events
– Virtual try-ons during live streams
– Influencer-led shopping experiences
– Social proof through live customer reviews and demonstrations
– Analytics tracking for live shopping conversion rates

Vertical video optimisation across platforms
– Platform-specific aspect ratios and formatting requirements
– Enhanced mobile-first viewing experiences
– Optimisation for full-screen immersive viewing
– Improved caption and text overlay placement
– Strategic use of vertical space for branding elements
– Mobile-optimised call-to-action placements
– Cross-platform vertical video strategy development

In an incredibly dynamic realm these developments are reshaping how businesses connect with audiences through video, making content more engaging, interactive, and commercially viable.

If you are interested in any particular application or to discuss how these new innovations might specifically benefit your business please contact me.

MARKETING: A Timeless Philosophy

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❗️Mastering the Basics in a High-Tech World: A Timeless Sales & Marketing Philosophy.

In today’s fast-paced, tech-driven work & marketplace, it’s easy to get caught up chasing the next big thing; AI tools, automation, data analytics, and personalisation at scale. While these innovations are undeniably useful and powerful, I believe the foundation of great sales and marketing hasn’t changed: doing the basics exceptionally well.

So here’s my philosophy:

💡 Start with Timeless Principles.

Great marketing begins with understanding your audience, crafting compelling messages, and building authentic relationships. These are the same principles that worked for legendary campaigns decades ago, they’re just as relevant today. Technology doesn’t replace these fundamentals; it amplifies them.

💻 Leverage Technology to Scale the Basics.

The beauty of modern tools is that they allow us to execute classic strategies with unprecedented precision and efficiency. For example:
• Storytelling: AI can help analyse audience preferences to refine narratives that resonate deeply.
• Customer Relationships: CRM platforms let us personalise interactions at scale while staying true to the human touch.
• Testing & Iteration: Digital tools enable us to test creative ideas quickly and optimize campaigns in real time; something a ‘Don Draper’ could only dream of!

🎯 Focus on Execution Excellence.

It’s not about how many tools or trends you adopt it’s about how well you execute on what matters most. A clear value proposition, consistent branding, and a strong call-to-action (CTA) will always outperform flashy gimmicks without substance.

🌟 Blend Creativity with Data-Driven Insights.

The best campaigns marry the art of storytelling with the science of analytics. Use data to inform your strategy but never lose sight of the emotional connection that drives action.

At its core, sales and marketing are about people; understanding their needs, solving their problems, and creating value for them in ways that feel personal and meaningful. The tools may evolve, but the mission remains the same.

Let’s embrace innovation without losing sight of what makes our work timeless: clarity, creativity, and connection.
What do you think? How do you blend classic principles with cutting-edge technology in your sales or marketing strategy?

Let’s discuss…. Do you have your own business philosophy? Message me.

—-

Previously published on LinkedIn.

Steve Coulter is a four decades sales, marketing and management professional with old school values but with a track record for being in at the innovator and early adopter stages of new technology.

Please Like, Share & Follow.

MARKETING: The Weak Ad Threat

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I spend time researching advertising and too often struck by weak, unfocused and what can only be described as complacent ads.

Advertisements without a strong call to action (CTA) are burning money. Here’s why:

The CTA Imperative. Without a clear directive, potential customers are left confused and unmotivated. CTAs serve as critical signposts guiding users toward the next step in their customer journey.

👀 Key Pitfalls of Weak Copy
– No clear user direction
– Missed conversion opportunities
– Reduced audience engagement
– Lack of psychological motivation

✅ Pro Tips for Improvement
– Use strong, action-oriented verbs
– Create a sense of urgency
– Make CTAs visually prominent
– Clearly communicate the value proposition

Remember: Your copy should not just inform, but ‘inspire action’. Every advertisement is an opportunity to convert interest into tangible results. If the advert is aimed at a specific sector or group have follow up adverts ready to run as a reminder and to be consistent.

Run the rule over each ad.

✅ Great headline

✅ Engaging & informative copy

✅ Call To Action

It’s not 💥💥💥🚀

 

First published on Linked-in.

Contact me if my ‘Do The Simple Things Well’ philosophy resonates.

As ever Like, Share & Follow my social media posts the links are above.