Apologies for neglecting my weblog posts, reality keeps me from what I love to do. Some unfinished brainstorming for a Clubhouse friend prior to her Digital (Auto) Dealer Conference presentation ‘Digital Dopamine’ in Florida last week. Broken down into four Instagram posts there’s content in here to apply to your overall thinking. I enjoy applying my experience in retailing and retail advertising / marketing and adding in current shifts in buying trends and expectation. Of course also what is state of the art coming down the tracks at us all. If you’d like to add commentary and your own ideas as a collaborator please feel free to do so in the comments. As ever, please Like, Comment, Share & Save especially the latter which are vital to being on the correct side of the altered Instagram Algorithm. Are you aware of this? The brief was to think tank external influence on selling mid pandemic, post pandemic and through the era of disruptive businesses. Feel free to contact me if you would like to add to the discourse, it’s an ongoing project.
1.Path to sale
Tribes & Influences, Restrictions, Budget, World View, Brand Values (fairness, Green, ethical investors etc.) The Big Picture, Media, Contemporaries, Dominating Values, Funding, Research
2.Inspiration & Decision
Brand attitude to staff and customers, Socially Aware, Reaction to newly taboo methods like fast fashion, plastics etc. Personalisation, Greater Purpose, Entertainment, Engagement, Trust,
Convenience, Feeling Appreciated & Valued.
4.The Sale & Follow Up = Path To Next Sale
Serving (Explaining & serving not selling) Simplicity, Speed, Courtesy.
The End Of Pandemic (Withdrawal of stimulus, furlough), The Creator Economy, Blockchain uses. More recombination industry disruptors. Social Funding / Universal Basic Income – impossible to avoid?Security & Intellectual Property, Artificial Intelligence, 5G / Internet of Things, Sensitive to Sustainability, Protection of Employment, Reduce Consumption, Re-Use & Repair, Alt. Energy & Products Yet Unknown, Gamification, Transhumanism.