More of the brainstorming from last week’s futurist marketing think tank.

Futurist Preamble Ramble Pt.1

The pandemic has enabled work from home and freelance culture. #WFH This was coming down the tracks with inevitable automation of industries but accelerated due to national lockdown policies. Home schooling (Child & Adult) and public service broadcasting was simply enabled to accommodate this. Surely a key to future economic prosperity would be a permanent extension of learning via television and Internet resources.

Millions of people around the world may become or are already unemployed or soon to be laid off when stimulus and furlough ends. Disruptors will radically alter industries like banking and law one by one as the dots are joined between industries to create recombination businesses like Air BnB and Uber. These were unthinkable a decade ago, but technology and the acceptance to use apps on smart phones by the general public plus price competition is fuelling this rise. The more sophisticated the apps become the more personalised and effective the offering will be to sectors of the demographic.

Already AI embedded plug-ins will track your e-commerce website journey and pigeon hole your behaviour then tailor a specific discount or offering to your buyer type. Rather like the person in a store who makes a purchase when an assistant only has to say “Have you tried the orange top with the blue skirt?” Until now sites like Etsy could only offer you a blanket discount across your range, added to their commission this was prohibitive. Imagine how profit can be increased when on an individual basis you offer only what you need to give to gain a sale? Or recognise a re-visitor who wants something no longer in a sale but would buy with a small incentive.

The New Creator Economy means self employed freelance creators will need to be ultra creative and competitive to create content and bandwidth to make an income. I’ve started using the hashtag #ultracreatives

These will be prolific, high quality content creators.

Cont.