Congratulations on discovering “The Definitive Guide to Digital Transformation for Legacy Businesses.”
How did this guide come about? As an avid user of AI applications, whilst exploring potential opportunities, I analysed my CV through a prompt seeking areas of expertise where I might find employment or commissions. Based on previous projects and successes, Digital Transformation consistently emerged as the top result. Further investigation revealed that this outcome was driven by my work in change management when implementing the BS5750/ISO9002 Quality Standard in businesses between 1995 and 2005, combined with organic digital marketing skills and knowledge developed thereafter.
The renowned physicist Richard Feynman once remarked, “You are only an expert on a subject when you can teach it to others.” With this in mind, I began researching the areas where my knowledge was lacking. This led to brainstorming chapters which, as they expanded, required further research. You now hold the result of that journey.
Certainly, anyone with an interest in digital transformation could undertake similar research, but it is time-consuming. I believe most business owners can generate more revenue by running their businesses rather than learning about Technology Horizon Scanning. Additionally, many online resources on this subject are of a research or academic nature, so I have written this guide in a non-academic style. The transformation process is divided into specific chapters, each with subheadings and a conclusion. I am developing an online version with tools and management consulting checklists. Within each chapter, you will find pearls of profit wisdom that entrepreneurs and business people will recognise and may wish to act upon. I have never attended a training course that has not yielded at least tenfold returns upon returning to business. With this in mind, despite exceeding 100 pages, I encourage you to print the document (or individual chapters) and highlight pertinent areas requiring work or research. Do make notes in the margins!
Why is this guide free? My intention is to evangelise on the subject because digital transformation is critical to the future existence of every business. I wrote this document with legacy businesses and those affected by Google’s stringent YMYL SEO rules specifically in mind. If you do not maximise your opportunities or defend your business against industry disruptors, it simply will not survive.
Compliance is also vital in YMYL disciplines and needs to be incorporated alongside contemporary issues such as accessibility and sustainability. You need digitally skilled staff and, upon completion, a system to future-proof your business. All of this is included.
As a consultant, I am available for contact. I would also appreciate your feedback from your own digital transformation endeavours, which I will incorporate into future editions.
Wishing you a successful digital transformation.
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Please contact me for your FREE copy of The Definitive Guide To Digital Transformation For Legacy Businesses. The bundle includes a 15 chapter 123 page comprehensive process and also a one page 5 stage process for SME sized businesses with limited time and funds. The larger document may be used for reference.